THE ADVENTURE CONTINUES: THE WIZARDING WORLD OF HARRY POTTER – DIAGON ALLEY IS COMING TO UNIVERSAL ORLANDO RESORT
Building on the global phenomenon that is The Wizarding World of Harry Potter, Universal Orlando Resort and Warner Bros. Entertainment announced an expansion of historic proportion with the entirely new themed environment, The Wizarding World of Harry Potter – Diagon Alley.
The Wizarding World of Harry Potter – Diagon Alley is scheduled to open in 2014. It will be the world’s first centrally themed, multi-park experience. The Wizarding World of Harry Potter – Diagon Alley will expand The Wizarding World of Harry Potter across both Universal Orlando theme parks and allow Universal’s creative team to bring an unparalleled vision to this unique project. The new area will bring to life some of the experiences and places found in and around London in the Harry Potter books and films. This area will offer brand-new adventures for fans and theme park guests from around the world.
Diagon Alley and ‘London’ will be located within the Universal Studios Florida theme park, which is adjacent to Universal’s Islands of Adventure theme park, where guests now experience Hogwarts and Hogsmeade. The new area within Universal Studios will be just as expansive, immersive and authentic as the existing themed environment.
And – just like in the books and films – you will be able to travel between ‘London’ and Hogsmeade aboard the Hogwarts Express. Construction on the new area is already underway. When it is complete, there will be shops, a restaurant and an innovative, marquee attraction based on Gringotts bank – all directly inspired by the fiction and films.
More details on The Wizarding World of Harry Potter – Diagon Alley will be released over time. To bring Diagon Alley and ‘London’ to life, Universal’s creative team is working closely with Warner Bros. and the production design team from the Harry Potter films – just as it did for Hogwarts and Hogsmeade.
“I’m so pleased that The Wizarding World of Harry Potter has proved so popular to date, and I’m sure that the attention to detail in creating the new Diagon Alley area will make this an even better experience,” said J.K. Rowling.
“We are continuing the journey and adding an entirely new level of adventure,” said Tom Williams, Chairman of Universal Parks & Resorts. “And we are bringing the same drive, commitment, enthusiasm and innovation to this project as we did to the first.”
“We are thrilled to offer the legions of fans the opportunity to embark on this new journey and experience Diagon Alley as it was brought to life in the books and films,” said Brad Globe, president of Warner Bros. Consumer Products.
“Our vision is to create two amazing theme park experiences that combine into one, complete, magical journey,” said Alice Norsworthy, executive vice president, marketing and sales for Universal Orlando Resort.
The Wizarding World of Harry Potter – Hogsmeade opened at Universal’s Islands of Adventure in June 2010. This area is a fully immersive Harry Potter themed environment, which brings to life the bestselling books by J.K. Rowling and the blockbuster feature films from Warner Bros. Studios. Since the Wizarding World of Harry Potter made its debut, it has become a global phenomenon and entertained millions of people from around the world. Visitors to The Wizarding World of Harry Potter are swept into the adventures of Harry Potter. They can tour Hogwarts castle, shop in Hogsmeade and dine at the Three Broomsticks. At the Wizarding World of Harry Potter, you can soar above Hogwarts with Harry, be chosen by a wand at Ollivanders, sample Butterbeer, and much more.
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