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Downtown Disney at the Walt Disney World Resort in Florida is currently undergoing a major renovation and expansion project where it will be transformed into Disney Springs. There will be many new stores, restaurants, and experiences when Disney Springs officially opens in 2016.
One of the new stores in Disney Springs will be a unique concept of six boutiques within one store, Marketplace Co-Op. Disney just released details on one of the six stores inside Marketplace Co-Op, The Trophy Room. The Trophy Room is sure to be a fan favorite as Marketplace Co-Op is going in where Team Mickey once was.
Dana Harchar, a member of the Global Retail Development team, shared some details about what guests will see at The Trophy Room: “I’m designing the merchandise fixtures found in [The Trophy Room],” explained Dana. “With a backdrop of exposed brick, the wall fixtures will look like repurposed trophy cases that had their glass doors removed. They will be made of beautiful cherry wood with a rich, luxurious stain. Dark stone and metal accents will also be found throughout the shop. We plan to include some wonderful wool Trophy Room logo banners to differentiate this shop from the others in the Marketplace Co-Op like Disney Centerpiece .”
Senior merchandiser John Sarni also explained what will make The Trophy Room a unique shopping destination: “At first glance, The Trophy Room may seem like a traditional sports apparel store,” said John. “Once inside, guests will soon realize this space represents a lifestyle. The location aims to create sports fans, rather than just outfit existing enthusiasts, by offering high quality, vintage-inspired garments that instill a sense of nostalgia and old-school, collegiate spirit.”
The Trophy Room will offer a variety of sports apparel, including vintage styles featuring some of the most popular teams in baseball along with professional and college football. Plus, there will be collectibles like pennants or baseballs that have printed images of famous stadiums. However, the assortment may change as different sports come into season throughout the year.
The Trophy Room will also have collegiate-inspired apparel and even drinkware, complete with a Disney World flare.
These are just a few of the items that will be available at The Trophy Room when it opens at the Marketplace Co-Op in a couple of months.
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