Everything You Need to Know About Wizarding World of Harry Potter Merchandise

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One of the most memorable moments from the Harry Potter films and books is when Harry is shopping with Hagrid for all the supplies he’ll need at Hogwarts School of Witchcraft and Wizardry. You can also experience the fun of shopping for Wizarding World of Harry Potter merchandise at Universal Orlando Resort as you choose a delightful creature companion, try on school robes, or stock up on quills and parchment.

There are two lands with a number of themed shops for you to explore — Diagon Alley in Universal Studios Florida and Hogsmeade in Universal’s Islands of Adventure. Each shop offers unique items for purchase that are inspired by the films and books, as well as incredible theming and details that make you feel as if you’re stepping right into the story. Whether you’re a long-time fan, or if it’s your first introduction to the wizarding world, you’re bound to find a magical keepsake to take home.

Here’s the full list of shops you can experience in The Wizarding World of Harry Potter, along with some of my favorite items to keep an eye out for and tips on how to get the best experience during your visit.

DIAGON ALLEY

Quality Quidditch Supplies

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Quidditch is a very popular wizarding sport and now you can get all the gear to rep your favorite house. Pick up house team apparel, pennants, and accessories, as well as everything you need to play, like Quaffles, Golden Snitches, and more.

Quidditch Jerseys: Are you the new Seeker or Keeper on your Hogwarts house team? You can now get your very own jersey personalized with your name.

Weasleys’ Wizard Wheezes

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You can’t miss this whimsical shop run by the pranksters Fred and George Weasley. The bright, orange shop immediately catches your eye and lures you inside to check out its shelves piled high with magical jokes and toys. Adopt a Pygmy Puff or stock up on pranks and tricks like the Decoy Detonator or an Extendable Ear.

Madam Malkin’s Robes for all Occasions

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There’s only one place you can fill out your wizarding wardrobe. Madam Malkin’s offers the best in wizarding fashion, including unique replicas of Hermoine’s Yule Ball Gown and all kinds of Hogwarts house apparel.

Robes and Scarves: Stock up on everything you’ll need for Hogwarts with your house robes, scarves, sweaters, accessories, jewelry, and more.

Borgin and Burkes

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If you muster the courage to wander into Knockturn Alley, get a taste of the Dark Arts inside Borgin and Burkes (my favorite shop) with items like Dark Mark tattoos, Deathly Hallow jewelry, skulls, and Death Eater masks.

Ollivanders Wand Shop

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After you experience a wand choosing a wizard at Ollivanders, stop in the wand shop to browse the wide selection of wands. You’ll find shelves stacked high with wands from your favorite characters and interactive wands.

Interactive Wands: Practice casting your favorite spells throughout Hogsmeade and Diagon Alley with an interactive wand.

Magical Menagerie

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One of my favorite moments in the Harry Potter films is when Harry finds Hedwig, his beloved owl companion. Now, you too can find your very own creature companion in Magical Menagerie from owls and cats to frogs and rats (all cuddly plushes, of course).

Wiseacre’s Wizarding Equipment

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Known for its stock of magical instruments, Wiseacre’s is the blue shop located right next to Gringotts bank. Inside you’ll find wares like apparel and mugs, along with Butterbeer items perfect for fans of the frothy beverage and toys to challenge the mind like a Diagon Alley puzzle.

Butterbeer Tee: No matter which type of Butterbeer is your favorite (the drink is available in cold, frozen, and even hot during the winter months), show your love for all things Butterbeer with this comfy tee.

Gringotts Money Exchange

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Here’s your opportunity to speak with a goblin, although you may only get a word or two and a glare from him. Afterward, exchange your U.S. currency for Gringotts bank notes, which you can use to shop in Diagon Alley or Hogsmeade. You can also pick up some bags of chocolate Gringotts coins.

Scribbulus

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Scribbulus has all your wizarding-writing needs with quills and ink, Hogwarts house notebooks (another item you can get personalized), stationery, and backpacks to carry it all in.

Howler Recordable Card: Fans may remember when Ron Weasley received a Howler from his mom for flying the family car to Hogwarts in Harry Potter and the Chamber of Secrets. This recordable card allows you to send your very own Howler.

Wands by Gregorovitch

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There’s another wand shop you will want to check out right across from Weasleys’ Wizard Wheezes. Gregorovitch is a rival wandmaker of Ollivanders and you can find character wands, interactive wands, and wand stands at his shop.

Globus Mundi

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You may be on vacation when you visit this shop, but it’s never too early to prepare for your next one. Globus Mundi is the official travel agency of the wizarding world and offers everything you need for your next trip like passport holders, travel apparel, mugs, and more.

Hogwarts Express Line: Travel in style with items sporting designs inspired by the iconic red locomotive, the Hogwarts Express, like a leather stainless tumbler or a collectible foil ticket set.

Sugarplum’s Sweet Shop

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Before you leave Diagon Alley grab some treats to go from Sugarplum’s. This pink, sweet shop offers the finest in wizarding confections like Fizzing Whizbees, different flavors of fudge (including Butterbeer!), pumpkin pasties, Ginger Newt cookies, and more.

Bertie Bott’s Every-Flavour Beans: Challenge your friends to try a box of these beans and get ready to capture their reactions. The name says it all with flavors that range from enjoyable like lemon and cherry to the more, uh, unique flavors of grass and earwax.

After you’re done exploring the shops in Diagon Alley, head over to King’s Cross Station to catch the Hogwarts Express to Hogsmeade (remember, you’ll need a park-to-park ticket to hop aboard the train).

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Before you go, make sure to check out the Wizarding World of Harry Potter merchandise cart in London right outside of King’s Cross Station. You can find some of my favorite themed apparel here like the Knight Bus merchandise and the Grimmauld Place T-shirt.

HOGSMEADE

Honeydukes

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You’ve arrived in Hogsmeade and the first shop you’ll come upon is the colorful sweet shop Honeydukes. Here, you’ll find all of the famous wizarding treats like Chocolate Frogs, Fizzing Whizbees, Cauldron Cakes, Exploding Bonbons, and more.

Chocolate Frog: You won’t want to miss out on this favorite wizarding world treat. Not only are they delicious, but each Chocolate Frog comes with a collectible wizard card celebrating a famous witch or wizard.

Dervish and Banges

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This is your one-stop shop for all your wizarding needs. Grab all of your Hogwarts house gear like robes, scarves, shirts, and drinkware. And don’t forget to check out the assortment of magical items such as wands, brooms, Sneakoscopes, and Quidditch supplies.

Owl Post

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Owl Post is one of my favorite shops to stop in. It has everyone’s favorite owl plush companions (including Hedwig!) and every writing implement you need from quills to stationery and notebooks. You can also mail letters with a Hogsmeade postmark. For those of you who become inspired to read the books or see the movies during your visit, you can pick up both here, too!

Hogwarts House Stationery: Show your house pride with stationery that you can get personalized at the Owl Post cart located right outside the shop.

Filch’s Emporium of Confiscated Goods

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You can’t visit Hogwarts without stopping here. Rummage through the confiscated trinkets and treasures the school caretaker, Argus Filch, has seized from students such as Hogwarts Crest items, a Marauder’s Map toy, and even movie-replica props like the Hufflepuff Cup or the Sword of Gryffindor.

Hogsmeade Carts

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As you’re wrapping up your day, stop by the carts throughout Hogsmeade for any final finds like wands, wand stands, Hagrid’s Magical Creatures Motorbike Adventure items like Pixie and Fluffy plushies, Hogwarts castle name keychains, and more.

Fluffy Plush Puppet: Little ones love this three-headed pooch puppet. It’s a great souvenir until they are tall enough to ride Hagrid’s Magical Creatures Motorbike Adventure and meet Fluffy face-to-face!

Shopping Tips for The Wizarding World of Harry Potter

  • For the ultimate wizarding world experience, explore getting an interactive wand first when you arrive so you can practice your spellcasting throughout Hogsmeade and Diagon Alley.
  • The shops are true to the films with narrow corridors and packed from floor to ceiling with whimsical oddities and magical supplies. Get a start on exploring the shops before the daytime guests with Early Park Admission. This perk is available to guests who stay at a Universal Orlando Resort hotel and gives you access to the parks one hour before everyone else.
  • Another perk for our hotel guests is being able to request to have your merchandise sent back to your hotel. Or, you can have the merchandise held near the park exit so you can pick it up at the end of the day. Just ask a Team Member at the shop and free up those arms from carrying bags for more spellcasting.
  • You can find select The Wizarding World of Harry Potter merchandise in the Universal Studios Stores located in the parks, CityWalk, and hotels. You can also find it before or after your trip on Universal’s online merch store. However, there are certain, exclusive items that can only be found in the lands.
  • Keep your eye out for the unexpected. You never know what you may find!

What’s at the top of your shopping list for Wizarding World of Harry Potter merchandise? Share your favorite finds in the comments below and on Twitter and Instagram using #WizardingWorldOrlando.

Thanks Universal Orlando Resort Blog!

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