AT&T and Disney Parks recently announced that they have reached an agreement to make AT&T Disney’s official wireless provider for both the Walt Disney World Resort in Florida and the Disneyland Resort in California.
AT&T will have numerous marketing and branding opportunities, including sponsoring Disney-created soccer and runDisney events at the ESPN Wide World of Sports Complex as a result of this agreement. In addition, Disney will partner with AT&T to educate their Cast Members and guests about “It Can Wait®,” AT&T’s new initiative to educate people about the dangers of texting while driving. AT&T and Disney will also collaborate to enhance the experience for the growing number of Disney guests using smart phones and tablets during their vacations at both theme parks. Cast Members will even use new mobile devices on AT&T’s network to help deliver Disney’s world-renowned guest service.
“This is a great combination,” Andy Geisse, chief executive officer for AT&T Business Solutions, said. “Bringing AT&T’s fastest and most reliable 4G LTE network and mobile connectivity to one of the most creative companies on earth is something we’re excited about. I’m confident Disney’s guests and Cast Members are going to be thrilled with the experience we deliver.”
“We are excited about the opportunity to work with AT&T,” said Meg Crofton, president of Walt Disney Parks and Resorts Operations, United States and France. “This alliance joins two companies that share a commitment to providing quality experiences, and we look forward to the collaboration as we continue to leverage technology to enhance the experience for our guests.”
Along with this agreement, AT&T is enhancing its network across the Walt Disney World Resort and the Disneyland Resort by using a variety of technologies including:
- More than 25 distributed antenna systems to improve the wireless capacity in areas with high mobile traffic
- More than 350 small cells to extend the network’s connectivity
- 10 cell sites across Walt Disney World Resort to offer wide-ranging mobile service to guests
- More than 40 repeaters to further offer an even more consistent and reliable mobile experience
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